The international expansion strategy of the HANSA-FLEX Group continues to focus on South-east Asia. With the establishment of sales organisations in Myanmar and South Korea, two new countries have been simultaneously added to the company's base in this high-growth region. In both countries the market launch is being implemented with carefully selected local partners.
Merlin Naisar, Sales Officer for the ASEAN region, is delighted by the recently signed contracts and the successful equipping of the new branches with products, tools and machinery. He particularly wishes to send his thanks to the HANSA-FLEX home base: “The trouble-free start of our operations in Myanmar and South Korea was made possible by the tremendous support we received from the two central stores and our colleagues in Austria. It was the ideal way of convincing our new partners of the cooperation, solidarity and efficiency within the HANSA-FLEX Group.”
Planning for further expansion in Asia in the year 2018 is already well under way, with the focus of activities on Indonesia, Sri Lanka and Vietnam.